Friday, 21 November 2008

My Brand

As part of our Design Led Product & Service Innovation module we each had to present our personal brand to the rest of the group. Module leader Tom Inns introduced us to the 'Brand-me Code Model' which we were to use to inform our presentations.

I decided to create a representation of myself from which a summary of my brand values could be revealed. The main 'me' is made from balsa wood and felt. The 'speech' is hand-stitched onto till roll. As the film played, I recited a little rhyme providing more detail about my brand and my self.

One day I will record a proper film with voice over but for now they remain separate. Celebrate the scroll.



I am Rosie,
This is who I am,
I'll try to describe me,
As best as I can.

-Benefit-
I think a lot
About things you may not.
I investigate all
That's going on.
I bring things together,
In some way that is clever
And then spot everything
That's wrong.

-Positioning-
I can write a nice story
Jackanory,
I naturally do so
In rhyme.
But the art of speech
Is out of my reach,
And so preparation
Takes a long time.

-Style-
Comfort is key
In everything for me,
But still everything must be,
Just so.
I try to fit fun
Into all that is done,
So to craft
Is the way that I go.

-Mission-
I hope to promote
Some deeper thought
In those that usually
Just jump straight in.
I sometimes find
That people see blind
And want to stop them from
Just looking in.

-Vision-
In the future I see
A still confused me,
Always learning but not
Getting too far.
It sure would be great
To collaborate
And to be happy
With the way things are.

-Values-
I make a big deal
About how others might feel.
I try to avoid things
That offend.
This has, though, been known
To get over-blown,
So I rely in common sense
In the end.

Thursday, 6 November 2008

10 minute dreams

Our group project for this semster of Design Ethnography is a go-go! I am working alongside Lindsey and Chris and we are makign good progress.

A blog following the project can be found right here.